Thor Research is a B2B market research firm experienced in the Building and Civils sector.

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We have provided bespoke research-based insights to manufacturers and merchants in the sector across the following areas:

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Beam & block floors
Builders Metalwork

Concrete toppings
Consumables
Doors
Hard landscaping
Insulation
Lintels
Pipes & Drainage

Plastering materials
Plumbing equipment
Power tools
Roofing
Technical helpline
Tiling

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Our extensive experience in the Building sector includes qualitative and quantitative research projects on:

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Brand awareness
Branding

Brand strength
Brochure content & layout

Buyer personas
Category reviews

Customer journey mapping
Customer satisfaction
Communications strategy
NPD
Pricing
Win/loss

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We have interviewed (either by telephone or in person) thousands of individuals across the spectrum of the Building & Civils sector:

Architects
Civil engineering firms
Drainage firms

Fabricators

Facilities & Maintenance Managers

General Builders

Groundworkers

Housebuilders & Developers
Installers
Main Contractors & Sub Contractors
Merchants & Distributors
Off-Site Manufacturers
Trades (all types)
Specifiers

Utilities companies

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Our research in the sector spans a vast range of roles and professions, to the highest seniority level, including hard-to-reach individuals.

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