Thor Research is a B2B market research firm experienced in the Commercial Vehicle sector.

 

We have been researching the Commercial Vehicle sector for many years, across all van sizes, makes and models.  Our extensive research experience in the sector includes qualitative and quantitative projects on:

Advertising (tracking & ad-hoc, with over 300 adverts tested)
Ad Awareness across the media mix
Proven Recall
Main Messages
Ad Effectiveness
Impact on Consideration

Brand (tracking & ad-hoc)
Brand awareness
Brand equity / strength measurement and KPIs
Brand associations
Consideration
 

Customer Satisfaction (tracking & ad-hoc)
Satisfaction measurement
Key drivers of satisfaction
 

Sponsorship
Awareness
Effectiveness
Impact on Consideration

We have interviewed (either by telephone or in person) many thousands of SME van owning firms from across a wide range of industries:

Agriculture
Building contractors & trades
Catering
Couriers
Distributors
Engineering
Installers (e.g. electrical; telephone; carpets)
Manufacturing
Retail
Services (e.g. cleaning, printing, repair, security)

​

​

​