Thor Research is a B2B market research firm experienced in the Equipment & Tool Hire sector.

​

Our experience in the sector includes qualitative and quantitative equipment & tool hire research projects on:

Brand awareness
Brand strength
Brochure content & layout

Buyer personas
Communications strategy
Consumables

Customer journey mapping
Customer satisfaction
 

We have interviewed (either by telephone or in person) thousands of firms in relation to equipment and tool hire (among a wide range of roles and professions, to the highest seniority level) across the spectrum of industry:

Commercial
Construction
Facilities Management & Maintenance
Finishing Trades
Industrial
Infrastructure
Leisure
Retail

Utilities

​

​